This year we have had the pleasure to be at the Mobile World Congress with our customer Monsan. They have commissioned us the integral management of his assistance to the fair. A lot of strong working hours with the team of Monsan that of very will bring certainly big results.

One of the actions of those that are especially satisfied has been the production of his corporate video in Spanish and in English that can see pressing the previous links.

Many thanks Monsan!

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Social networks in out 2015

Although already have initiated a change of strategy, with the implementation of new algorithms and services of video, Facebook and Twitter will begin to lose quite a lot this year. Other social networks like Instagram and Youtube will earn greater strength because of the value that his contents generate to the companies.

This is one of the trends that experts in digital marketing like Juan Merodio aim of expensive to 2015, a year in which the social networks and the colaboration consumption will be totally key for the business strategy. “Increasingly, the businesses and the professional services will asset his bases in a digital plan that next integrate and lean in the physical part. Who do not take into account this shape to do and grow will be losing business and even launching to the business suicide”, explains Merodio. “The economy, now more than ever, is digital”, adds.

This will be also the year in which Facebook or Twitter, up to now the social networks more popular, will lose his hegemony manually of others more useful since the business and professional point of view. Both suffer already a wear because of his long cycle of use, and in the case of Facebook also to the excessive advertising and videos that includes to the pages of start. Nevertheless, both are adapting , with new algorithms and services.

Conversely, the companies will put his focus in other social networks that provide them greater levels of rentability. It is the case of Instagram, that will have a big expansion this year.

Also it will grow the use of Pinterest, especially in the terrain of the ecommerce since it represents a good digital channel of exhibition of product, allowing the access to a wider public and general.
On the same line increasing and in a second in which every time consumes more video, *Youtube *posicionarà how the referent for the brands.

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Joaquín Lorente at Homenaje Pyme – CBM Publicitat

Yesterday we were invited to the event “Homenaje Pyme” held at the Palacio de Congresos de la Feria de Barcelona. Several personalities welcomed the event and welcomed the large attendance of businessmen and businesswomen . As the highest authority , Ms. Joana Ortega, Vice President of the Generalitat of Catalonia , addressed the audience on behalf of the President, Mr. Artur Mas, who excused his presence to the for being on an official trip.

The publicist Joaquín Lorente was commissioned to open the program and in just over 45 minutes He was spoken about creativity in SME.
He noted that the Ambition is what starts enery process , meaning ambition like the question or set of questions established by ceo of SMEs in front new challenges or situations, and Creativity is the answer to these questions because is the launcher of the processes to meet the needs raised.

He also he told us what for him are the four fundamental to achieving success stages: to Defining (what we want to do) , Observing (on the street , in the markets, everywhere  we can obtain first-handed references of the project that we have defined) , Breaking (to give new answers to new or old needs) and Adding (the different elements of creativity and ambitions with the answers to these needs).

After several rounds of conferences and networking sessions, the event was closed by Dr. Industrial Engineer and author of The Ninja Crisis , Mr. Leopoldo Abadía .

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The Guild of Advertising for more than three years working and meeting with various authorities and departments of the Generalitat of Catalonia to achieve effective regulation of the sector and fair legislation that would allow advertising companies plan their future with confidence and within a stable framework. At the request of the Department of Territorial Policy were invited to appear in the Catalan Parliament.

After the speech, there was a round of questions from the parliamentary groups to Carles Boronat that were dutifully answereds.

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In 2012 Carles Boronat and Julio Lopez, lead the installation projectof two new bus stops in Sant Cugat del Valles as a test action before the reversal of the stops of the municipality. He conceptualized looking very defined objectives: its functionality, user friendliness, ease of cleaning and maintenance, durability, ISDN connections and design appropriate to the image projected by Smart City Sant Cugat.
The opening ceremony was attended by the mayor of Sant Cugat, Ms. Mercè Conesa and other members of the town council.

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The Barcelona Chamber of Commerce celebrated the first anniversary of the Club Cambra with two parallel sessions on Social Networks and internationalization, and a business meeting chaired by the new Regional Minister for Business and Employment of the Generalitat of Catalonia, Felip Puig. This was the first public act of Councillor since his appointment.
The event took place at the headquarters of the Chamber in Llotja de Mar, attended by about 500 entrepreneurs. The event revised the first 12 months of creating the business platform of the Cambra de Barcelona, currently has the support of nine chambers of commerce over 21,100 companies associates.
CBM Publicitat was proud and pleased to be invited to the events and to the business networking day.

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This contest rewards the talent and creativity of future generations of advertising and media.
The Festival is organized by the Business Association of Advertising, with the support of the Generalitat of Catalonia and the International University of Catalonia (UIC).
The event also aims to be an ideal meeting point between the professional and university level, as well as a forum for discussion of new challenges in the sector.

The Festival is complemented by a program of lectures, panel discussions and workshops with the participation of renowned professionals in the field of advertising and communication. The publicists Joaquim Lorente and Toni Segarra, won several awards and considered among the best creative Spanish, are in charge of opening the program.

During the festival prizes are awarded Drac Novell, targeted at university students and graduates of universities and schools advertising and international business communication. The contest theme is free and is divided into six main categories, including film, television, radio, print media, posters and interactive support, to which are added the special awards from the public and the Zenith Award for best creativity in media and Creativity award 24, where participants have to do their creative proposal within 24 hours from the organization’s proposed briefing two days before the festival. The publicist Carles Boronat was responsible for presenting the awards to new talent.

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We are pleased to present a professional networking club. We think it is one of the best in the state. Is leaded by Antoni Porras, professional networker, speaker, educator and digital and social media expert.
The speed networking sessions organized are really interesting and profitable. The website offers a community of 1,500 members interested in personal and business relationships. We also find groups, platforms, video tutorials and a series of tools in order to achieve a level of communication clear and effective..

Carles Boronat was named “connector of the Month” for his constant willingness to establish strong and lasting professional relationships and bring clear focus to digital communication.

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