This contest rewards the talent and creativity of future generations of advertising and media.
The Festival is organized by the Business Association of Advertising, with the support of the Generalitat of Catalonia and the International University of Catalonia (UIC).
The event also aims to be an ideal meeting point between the professional and university level, as well as a forum for discussion of new challenges in the sector.
The Festival is complemented by a program of lectures, panel discussions and workshops with the participation of renowned professionals in the field of advertising and communication. The publicists Joaquim Lorente and Toni Segarra, won several awards and considered among the best creative Spanish, are in charge of opening the program.
During the festival prizes are awarded Drac Novell, targeted at university students and graduates of universities and schools advertising and international business communication. The contest theme is free and is divided into six main categories, including film, television, radio, print media, posters and interactive support, to which are added the special awards from the public and the Zenith Award for best creativity in media and Creativity award 24, where participants have to do their creative proposal within 24 hours from the organization’s proposed briefing two days before the festival. The publicist Carles Boronat was responsible for presenting the awards to new talent.